Our Values

Manifest

Deep inside of all of us at R2 Agro is the feeling of the Danish concept "købmandskab". A concept which is unique for Danes and which – among other things – means that a business deal is only possible if both parties are satisfied. Our commercial drive and our focus on relationship and people must also be felt by our customers and suppliers. We shall be the ones that customers seek for solutions, and the ones they seek when they have challenges. We are a "jack of all trades" who get excided when a good trade is completed, but just as excited about satisfied employees, customers and partners. We help each other, we seek compromises and have done so since 1884.

Bottom line: we are proud of our history, our products and our conduct.

In addition to our core value - to create value 

We are acting according to the following four cultural values in our endeavors to fulfil our manifest.
 

Our four cultural values 

 

Professionalism

We act professionally and signal quality in everything we do. We hold the necessary qualifications within our business areas, and we continuously seek to improve our skills and knowledge.

Freedom of responsibility

We believe that each individual is able to take responsibility of planning his/her own work day. Therefore, we practise freedom of responsibility in our everyday work, but we are always available for sparring with our colleagues.

Leadership

We stay up-to-date on market developments and product trends and base new initiatives on our knowledge. We are proactive, innovative and willing to act as pioneers within new areas. Our flexibility enables us to make quick decisions.

Focus on people

We focus on people - both our external partners and our colleagues. We make it a priority to maintain and develop close personal relationships on all levels. This is how we gain our knowledge and are able to create value for our partners.